I’ve been getting reports from various sources that Google is now indexing flash “for real” this time and we don’t have to worry about using text to make sure search spiders and people with pagereaders can access our content. I did read the Google Webmaster blog post on Improved Flash indexing but I tend to take these types of announcements with a grain of salt. And I will admit, I like text. It works for me. I think 1000 words is worth 1000 words. And also, I am not a flash developer and could not determine if this new method was reasonable. I remained skeptical. But I also did a little more digging and came up with three blog posts that reinforce what my gut was telling me: If you want to be certain your content is findable and will rank well, continue to put valuable keywords in text and not in flash.
For a more indepth understanding, I recommend these posts:
- SEOmoz | Flash and SEO – Compelling Reasons Why Search Engines & Flash Still Don’t Mix
- ickydime: Flash’s New SEO is Over-Hyped
- Google Indexing Flash – Don’t Party Just Yet | Internet Marketing Strategy: Conversation Marketing
I remain a Flash SEO naysayer.