I’ll be participating in a panel at SMX West 2012
on February 29, 2012. Details below:
Integrating SEO and Social Media – Get More Lift
Today’s search engines are leveraging social signals. For the past year, the search engines have been aggressively integrating social features into their SERPs. Why should companies care? One reason is reputation management. It is now more critical for companies to think about their brand and reputations not only with social media initiatives, but with SEO as well. So how can companies actively leveraging social media programs drive SEO benefits? How can brands generate popularity and loyalty by optimizing social media content for SEO success? This session will provide many of the answers. Attendees will take away new ideas for identifying tactics and strategies for effectively integrating SEO and earned social media efforts.
L. Jennette Banks, Web Search Marketing Manager and Digital Strategist – IBM SWG Web Search Strategy and Solutions
Tim Grenda, Content Specialist, Matrix Direct Insurance
Jeff MacGurn, VP of SEO, Covario