I’m a Digital Web Strategist and Search Marketing Manager with expertise in Organic Search Optimization,  Technical Marketing, and Conversion Optimization.

I have a decade’s worth of experience as an organic search engine optimization (SEO) and findability expert for IBM Web properties. I focus my Digital Strategery on helping sites reach their global target audience via whatever methods the audience prefers — using techniques in  Search, Social Media and communities, Web metrics, online technology in general, accessibility, and usability. I have very strong opinions about redirects and URL structures and for relaxation, I enjoy creating graphs with metrics data. I have the sweetest fluffy dog of unknown origin (FDUO) ever and live in the best mid-sized city in the US. You can contact me at jennette at ljbanks dot com.

The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.